I'm born of a car crash between creativity and technology, true creative innovation requires a product, an experience that you can hold and share with others. This is no longer just a label or an ad line, it has to deliver real human value to earn its purpose.

I specialise in inspiring creative hacktivists to solve real human problems. I'm excited by sensors, gadgets and UI, I want to bring feeling to design and technology.

I speak several languages, creative, strategy, commerce, front end, back end and collaboration. By profession I'm an Executive Creative Director looking to make a real difference. Out of that car crash I've discovered many hidden parts that prove creativity and technology work in harmony. These parts form the basis for emotional mechanics, I bring together many disciplines and backgrounds to construct true innovation that people actually want to see and use.

Some of these are more obvious than others. Like the first online banking service on PC, TV and mobile in ’99 or launching Virgin Mobile to millennials in ’04 and setting up a creative UX hub to develop fully integrated services for Sony Mobile, Philips Design and Sony PlayStation. All of these experiences make me hungry for more, to immerse myself in design and every technology to discover new creative opportunities.

I satisfy this hunger through many obsessions with creative technology. I wear multiple sensors, go to game developer conferences and partake in many slack groups to hack the world around us.

Currently i’m concepting, presenting, managing and providing Creative Direction across multiple accounts. Obsessed with finding talent to challenge clients to take it to the next level.