Craig Stuart

Guerrilla Games is an industry leading first party studio for Sony Computer Entertainment. They’re a multi IP studio famous for the award winning Killzone franchise and now fans are looking forward to Horizon: Zero Dawn and Rigs: Mechanised Combat League. Developing game universes and worlds is an everyday challenge for Guerrilla Games. To fuel this machine they need to attract and retain talent within this competitive industry.

We developed an online platform that allows Guerrilla to tell their story through a custom CMS. Our design and UX focused on showcasing their work, but also inspiring people to learn more about the studio and convert more applicants. Guerrilla are now regularly publishing content around their game development, featuring interviews from their employees and giving credit to their ever passionate fans. 

www.guerrilla-games.com

Role: ECD, Client Partner, Art Direction
UX & Design: Duc Nguyen & Teresa Luckman
Agency: Nomads
Client: Guerrilla Games / Sony Computer Entertainment

Developed a second screen experience for the PS4 launch title. We collaborated directly with the game developers and designers to integrate game features and community services. Players can create their own custom warzones, play with their friends, monitor their stats and progression. All data is live with PSN, we even allowed you to manage your weapons and turn on the PS4 from your mobile device to jump into your custom set up.

shadowfall.killzone.com

Role: ECD, Creative technologist, Art Direction
UX & Design: Duc Nguyen & Dom Murphy
Agency: Nomads
Client: Guerrilla Games / Sony Computer Entertainment

A new brand positioning and platform. Targeting youth to experiment and define themselves through Style as their Playground. #getreadytoplay is a content marketing campaign featuring a video series on YouTube and social posts across Facebook and Twitter forming an always on conversational calendar...

YouTube Channel

Role: ECD, Client Partner
Agency: Nomads
Client: Wella Shockwaves / Proctor & Gamble

We worked with Max Factor to concept, design and develop Perfect Colour, a retail iPad application that matches a customer’s skin tone to the ideal make-up choice for their complexion. Within two months we brought the idea from concept stage to market, with the ultimate goal of rolling out the app to Max Factor’s more than 5000 beauty consultants.

Role: ECD
UX & Design: Duc Nguyen
Agency: Nomads
Client: MaxFactor / Procter & Gamble

Celebrating joy is one of the core values of Pampers. Parents love to share these joyous moments like the first smile, bath time or footstep. They share these moments as they happen, and when they want to find them again they have to scroll infinite feeds of photo libraries or social media. We want parents to focus on only the thing that matters most, so Baby book was born.

We take the work away and help create a book for you, we automatically create stories of these precious moments and feature friends and family related to the moment. This is done by linking to your social media accounts, where all of your media is already stored.

Role: CD, Art Direction
Concept & Copy: Rachael Kendrick
Design: Kim Huffenburg, Ana Torrecilla, Jessica Minn
Agency: Nomads
Client: Pampers / Proctor & Gamble

We won a creative shoot-out between 20 agencies with an idea that involved down-to-earth fun, while respecting some strict contractual constraints. Our solution was to demonstrate how H&S gives dandruff sufferers enough confidence to enjoy one thing they usually fear – a big HUG. It plays in any culture, and is also a natural part of any goal celebration.

Role: ECD
Concept & Copy: Rachael Kendrick & Josh Fraser
Agency: Nomads
Client: Head & Shoulders / Procter & Gamble

We created a marketplace platform where gamers can play, compete and track their live integrated game data with one another. Killzone Mercenary was the first real first person shooter on the PSVita, I collaborated on the design and game features with prototype devices before launch of both products.

We tracked the 'business' of killing with a sophisticated analytics tool, helping players to increase income and improve on their lethal performance.

- In detail cash flow and performance stats
- Analytics of gameplay to optimize tactics
- Stats comparison with other top killers

Role: ECD, Creative technologist, Art Direction
Agency: Nomads / MediaCatalyst
UX & Design: Duc Nguyen & Dom Murphy
Client: Guerrilla Games / Sony Computer Entertainment

Launch of of the New Peugeot 108.

We define ourselves by the objects we consume, self expression is necessary to stand out from the crowd, but also to see ourselves within the product. The New Peugeot 108 is a platform that can be customised to your own style, think of it as an extension to your outfit and an accessory to your lifestyle.

Role: ECD
Strategy: Jon Haywood
Concept & Copy: Renea Tanner & Justin Schoenmaker
Design: Kim Huffenburg
Agency: Nomads
Client: Peugeot

We developed a Killzone franchise platform for Guerrilla Games. This acts as a hub connecting all their game sites, their fans are some of the most hardcore gamers in the market. The platform allows the game developer to connect to its fanbase through blogs and social media  integration to detail all the latest announcements.

Role: ECD, Creative technologist, Art Direction
UX & Design: Duc Nguyen
Agency: Nomads
Client: Guerrilla Games / Sony Computer Entertainment 

Recruiting donors in the fight against blood cancer.

DKMS is an international body collecting and managing potential stem cell donors' details worldwide. They gave us the important task of encouraging more people to register as a potential donor on the global database, donate money or volunteer their time.

We developed and online content strategy centred around empathy and interaction. A responsive website, animated films and social media campaigns were created to make users feel involved and even entertained, while communicating key facts and messages in a friendly, approachable way.

Role: ECD
UX Direction: Dun Nguyen
Design: Eduardo Campuzano
Agency: Nomads
Client: DKMS